Fairy Tale Diamond

I purchased my wedding rings from Lee at Fairy tale diamond and the whole process was perfect. From the initial consultancy of choosing the rings. Picking the diamonds and bands, shapes and sizes it was completely customizable and any request is possible. Somthing you don't get from the usual jewelers. I was on a tight delivery timescale and Lee made it happen. The after service is also perfect. I will be purchasing all my rings from Lee in the future. The rings are unique and my wife was over the moon with her ring as was I on my band. I highly recommend Fairy Tale Diamonds and has opened my eyes on how rings of high value should be purchased.RegardsAbbas

The service received by fairytale was second to none. The team kept in touch and sent me photos and videos throughout. The final product was above expectations and I would highly recommend this company to anyone looking for a an exceptional product.

I 100% cannot recommend Fairy Tale Diamond enough for the experience I received while on holidays in London. I messaged Lee at short notice to say I would be in the area and wanted to upgrade my engagement ring. When I gave him the specs of the diamond I was looking for, we met to view the diamond and I was blown away with the stone he had chosen. The whole experience from start to finish was seamless and any questions I had, was no problem to Lee. I am so happy with my new engagement ring and will definitely use this service again in the future

I had followed the fairy tale diamond instagram page for a little while, alongside researching prices and styles. Admittedly, online purchasing wasn’t exactly how I had envisaged buying a diamond ring, however as with everything it seems to be the way forward and after seeing a picture that Lee had posted of the exact ring I wanted, it prompted me to message and begin the process. Lee knows his industry, his reviews speak volumes and the process was not only super fast it was seamless. I wouldn’t hesitate in recommending his services to anyone who is looking to purchase the ring of their dreams, I am complemented all the time at how beautiful my ring is.

Excellent, I am incredibly pleased with the ring I purchased, it is beautiful. Lee is great - he is very helpful and very easy to communicate with. I can’t recommend Fairy Tale Diamond enough.

Amazing experience. My partner & I both chose the ring together and Lee was incredibly accommodating. He answered several different questions for me before I even placed an order and helped me to choose the perfect diamond. I could not be more impressed! My ring arrived last week and I have had endless compliments and both my partner & I are over the moon with the ring itself! Cannot recommend enough!

Fantastic Service. Lee was absolutely brilliant from start to finish. He created a beautiful ring and a stunning necklace to match. Can’t thank you enough. Will 100% use again in the very near future.

I couldn’t be happier with Lee’s services from start to finish, with choosing my engagement ring. He is so professional, very accommodating, and his craftsmanship is like no other. I highly highly recommend!!!

I recently had the privilege of purchasing a magnificent 2.55ct emerald cut diamond from Fairytale Diamonds, a family-owned gem nestled in the heart of Liverpool Street. From the moment I stepped in, I was greeted by the owner, Lee, whose warmth and expertise set the tone for an exceptional experience.What truly sets Fairytale Diamonds apart is the unparalleled attention to detail and genuine passion for their craft. Lee's guidance through the myriad of options, cuts, and styles was invaluable. He patiently walked me through each step, offering insights that ensured the ring I envisioned for my fiancée, Sarah, would be nothing short of perfect.One of the highlights of my journey was witnessing Lee's commitment to transparency around costings. He provided a CAD drawing and a wax design of the ring, giving me a tangible preview of the masterpiece that was soon to be created in their studio. This level of detail left me reassured and confident in my choice.Unlike many jewelers, there was no pushy sales pitch at Fairytale Diamonds. Lee presented the options and allowed me the space to make an informed decision. The result? A ring that exceeded every expectation.In the end, choosing Fairytale Diamonds and working with Lee was a truly enchanting experience. I wholeheartedly recommend this family jewellers to anyone seeking not only a breathtaking piece but also a journey filled with authenticity and care.

My partner and I designed my engagement ring together with Fairy Tale Diamond and we had an excellent experience. We met near Liverpool Street to design the ring with Lee and the process was very enjoyable, it was fun looking at the different ring designs and options. The pricing was clear and explained to us so there were no hidden surprises. Communication was quick throughout and we would recommend Fairy Tale Diamond to anyone!