Institute Of Practitioners In Advertising

IPA | The Institute of Practitioners in Advertising | The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme. We don’t just keep their careers on track, we help them flourish. And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing. We use our knowledge of the industry to publish groundbreaking thought leadership. Day-to-day we are the go-to people on any agency-related query. So if you work in an agency we are automatically boosting your resources with our own. Which means that being a member isn’t a philanthropic gesture, it makes hard-nosed commercial sense.